OER Knowledge CloudJournal ArticleEvaluating the strategic and leadership challenges of MOOCsEvaluating the strategic and leadership challenges of MOOCs20132013/06Marshall, Stephen J.Porter's Five Forcesopen educationinstitutional strategyenMERLOT Journal of Online Learning and Teaching921-121558-9528This paper presents an analysis of the strategic and leadership issues presented by the range of massive open online courses (MOOCs) and associated activities happening internationally. The analysis is framed by Porter's Five Forces and outlines a framework for use by institutional leaders and strategic planners exploring specific strategic and operational responses relevant to their particular institutional, social, national, and international contexts.yeshttp://jolt.merlot.org/vol9no2/marshall_0613.pdfhttp://jolt.merlot.org/vol9no2/marshall_0613.pdfmarshall_0613.pdf