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Business models associated with distance learning in higher education

TitleBusiness models associated with distance learning in higher education
Publication TypeJournal Article
Year of Publication2017
AuthorsWang, S., & Wang H.
PublisherOnline Journal of Distance Learning Administration
Date Published09/2017
Place PublishedUniversity of West Georgia, Distance Education Center
Keywordsacademic publishing, case study, commercial publishing, higher education, open textbooks

Textbook prices are continuously rising in higher education. This paper analyzes a business model which makes commercial textbooks more expensive, and explains why this issue tends to be more severe in the field of distance learning in higher education. It reports a case of adoption of open educational resources (OER) textbook for an online course to tackle the problem of high textbook prices which are associated with the bundled online academic services. Based on an analysis of the business model practiced in this case study, the paper discusses the challenges for implementation of this business model in distance education. It provides suggestions for institutional administrations to engage the distance learning community to reduce the costs of higher education.

Short Titleojdla
Refereed DesignationRefereed
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