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The status quo bias and the uptake of open access

TitleThe status quo bias and the uptake of open access
Publication TypeJournal Article
Year of Publication2019
AuthorsCantrell, M., & Collister L.
PublisherFirst Monday
Volume24
Issue7
Date Published07/2019
ISSN13960466
Keywordscognitive load, complexity, open access, publishing, status quo bias
Abstract

In this paper we argue that the framing of open access through language adopted by a variety of stakeholders serves to inhibit the uptake of open access publishing through the mechanisms of complexity and cognitive load. Using both quantitative and qualitative methods, we analyze both the language and tiers of decisions that confront authors seeking information online about open access. We conclude that this information is for the most part prohibitively complex and introduces contradictory interpretations and executions of open access that act to motivate a phenomenon known as the status quo bias. The only reliable method of counteracting this status quo bias in order to bolster the uptake of open access is to re-frame the language that is commonly employed in association with open access and to minimize the tiers of decisions expected of authors, which create a barrier rather than a gateway to open access engagement.

URLhttps://firstmonday.org/ojs/index.php/fm/article/view/10089
DOI10.5210/fm.v24i7.10089
Rights

Attribution 4.0 International (CC BY 4.0)

Refereed DesignationRefereed
Total votes: 1