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Understanding the quality factors that influence the continuance intention of students toward participation in MOOCs

TitleUnderstanding the quality factors that influence the continuance intention of students toward participation in MOOCs
Publication TypeJournal Article
Year of Publication2017
AuthorsYang, M., Shao Z., Liu Q., & Liu C.
PublisherEducational Technology Research and Development
Volume65
Start Page1195
Issue5
Pagination1195–1214
Date Published10/2017
Secondary PublisherSpringerLink
ISSN1556-6501
Keywordscase study, continuance intention, e-learning, IS success model, MOOCs, quality factors
Abstract

The massive open online course (MOOC) is emerging as the new paradigm for modern education. The success of MOOCs depends on learners' continued usage. Drawing upon the information systems success model (IS success model) and technology acceptance model, a theoretical model for studying learners' continuance intentions toward participation in MOOCs was developed. Based on survey data from 294 respondents, structural equation modeling was employed to assess the model. The results of this analysis indicate that system quality, course quality, and service quality were significant antecedents of the continuance intention of individuals, and the effect of course quality and service quality were mediated by perceived usefulness. The results contribute to the extant literatures in the context of MOOCs learning by identifying the critical quality factors, and provide managerial guidelines for MOOCs utilization and generalization. The implications of the present findings for research and managerial practice are discussed.

URLhttps://doi.org/10.1007/s11423-017-9513-6
DOI10.1007/s11423-017-9513-6
Rights

© Association for Educational Communications and Technology 2017

Refereed DesignationRefereed
Total votes: 7