%0 Conference Paper %A McGreal, Rory %A Acqua, Edward %C Barcelona, North America %D 2010 %G eng %K textbooks %K ranking %K press %K open access %K business case %K Amazon %T Open access press vs traditional university presses on Amazon %U http://openaccess.uoc.edu/webapps/o2/bitstream/10609/5082/6/MCGreal1_editat.pdf %X This study is a comparison AU Press with three other traditional (non-open access) Canadian university presses. The analysis is based on actual physical book sales on Amazon.com and Amazon.ca. Statistical methods include the sampling of the sales ranking of randomly selected books from each press. Results suggest that there is no significant difference in the ranking of printed books sold by AU Press in comparison with traditional university presses. However, AU Press, can demonstrate a significantly larger readership for its books as evidenced by thousands of downloads of the open electronic versions. %8 09/2010 %> http://www.oerknowledgecloud.org/archive/MCGreal1_editat.pdf