MOOCs: A viable business model?
Published | August 2016 |
Series | Lecture Notes in Educational Technology Chapter 13, Pages 241–259 |
Publisher | Open education: From OERs to MOOCs, Springer-Verlag Berlin Heidelberg |
Editors | Jemni, Mohamed · Kinshuk · Khribi, Mohamed Koutheair |
ABSTRACT
MOOCs are complex and expensive objects, which, contrary to ordinary courses, require a full team, to be created. There is a large gap between building and delivering a few MOOCs and systematically transforming a conventional teaching into MOOCs. Being expensive any long-term project, based on MOOCs, cannot be launched without a business model. This is the theme of this chapter. We will first estimate the cost of a MOOC and explain why most universities do have neither the finances nor the manpower to systematically transform their teaching and massively create MOOCs. No business model can be fund without new means of financing: cooperation among universities, donators, special funding… We will explain the complementary roles of MOOCs providers and of MOOCs creators and explain why they do not have other choice than to work together and find complementary business models. In a last part we will show, through some examples, emerging business models for both the providers and the creators. The future of MOOCs and online learning is closely linked to the consolidation of these business models.Keywords | business model · e-learning · MOOC · online course · SPOC |
ISBN | Hardcover 978-3-662-52923-2 |
ISSN | eBook 978-3-662-52925-6 |
Refereed | Yes |
Rights | © 2016 Springer International Publishing AG |
DOI | 10.1007/978-3-662-52925-6_13 |
URL | https://doi.org/10.1007%2F978-3-662-52925-6_13 |
Export options | BibTex · EndNote · Tagged XML · Google Scholar |
Viewed by 70 distinct readers
CLOUD COMMUNITY REVIEWS
The evaluations below represent the judgements of our readers and do not necessarily reflect the opinions of the Cloud editors.
Click a star to be the first to rate this document
▶ POST A COMMENT
SIMILAR RECORDS
MOOCs in Europe: Overview of papers representing a collective European response on MOOCs as presented during the HOME conference in Rome November 2015
Bang, Joergen; Dalsgaard, Christian; Kjaer, Arne; O’Donovan, Maria; et al.
Table of contents
Foreword
Part 1: Regional MOOC initiatives
Building OOC layers on top of existing courses
(M)OOCs in Iceland: Language and learning communities
EduOpen network in Italy
Part 2: Role media ...
Match: business model; e-learning; MOOC
The MOOC potential to address European challenges in CPD and continuous education
Pitt, Rebecca; Friedl, Christian; Jansen, Darco; Driha, Oana; et al.
Despite being a relatively new phenomenon, MOOCs have started to be employed not just within higher education systems, but also within a corporate context for recruiting and training of new employees, human resource ...
Match: business; MOOC
MOOCs – why (not)? Opportunities and barriers for European universities and organisations
Friedl, Christian; Maček, Anita; Driha, Oana; Jansen, Darco; et al.
Overview of papers on enhancement of European Higher Education as presented during the Online, Open and Flexible Higher Education Conference in Rome, October 2016
This paper discusses the preliminary outcomes of a ...
Match: business; e-learning
Emerging developments in ICT based learning: The implications for higher education
Kanwar, Asha
My topic today is ‘Emerging Developments in ICT Based Learning: the implications for higher education’. I will first look at three emerging developments, namely the phenomenal rise of online learning; the OER ...
Match: business model; MOOC
Cloud learning activities orchestration for MOOC environments
Hernández, Rocael; Gütl, Christian; Amado-Salvatierra, Hector R.; Uden, Lorna; et al.
In this paper we focus on an approach to using cloud-based (Web 2.0) tools for MOOCs applying a new version of an innovative architecture for `cloud learning activities orchestration' (CLAO). This works presents the ...
Match: e-learning; MOOC
The MOOCs: Origin, characterization, principal problems and challenges in Higher Education
Atiaja, Lourdes Atiaja; Proenza, Rey Segundo
MOOCs (Massive Open Online Courses) are an innovation that have attracted public academic attention in recent times, and which have resulted in the evolution of e-learning (electronic learning) and so far have not ...
Match: e-learning; MOOC
Students’ and instructors’ use of massive open online courses (MOOCs): Motivations and challenges
Hew, Khe Foon; Cheung, Wing Sum
Massive open online courses (MOOCs) are among the latest e-learning initiative to attain widespread popularity among many universities. In this paper, a review of the current published literature focusing on the use of ...
Match: e-learning; MOOC
Systematic mapping study of academic engagement in MOOC
Guajardo Leal, Brenda Edith; Navarro-Corona, Claudia
MOOCs are presented as an affordable and easily accessible modality that offers the opportunity to democratize education in our time; however, this convenience training favors a low completion rate of the participants. ...
Match: e-learning; MOOC
Gamification: A key determinant of massive open online course (MOOC) success
Aparicio, Manuela; Oliveira, Tiago; Bacao, Fernando; Painho, Marco
Massive open online courses (MOOCs), contribute significantly to individual empowerment because they can help people learn about a wide range of topics. To realize the full potential of MOOCs, we need to understand ...
Match: e-learning; MOOC
Starting MOOCs in African university: The experience of Cadi Ayyad University, process, review, recommendations, and prospects
Jouicha, Abdellah Idrissi; Berrada, Khalid; Bendaoud, Rachid; Machwate, Said; et al.
The increasing number of enlistees claiming their right to enroll in the programs of African Universities and the limited number of Higher Education Institutions (HEIs) were the prime reasons of students overcrowding in ...
Match: e-learning; MOOC