Successfully using open educational resources
| Published | 2014 |
| Journal | Marketing Management Association Annual Conference Proceedings Pages 49-50 |
| Publisher | Marketing Management Association |
ABSTRACT
The article discusses the use of Open Educational Resources (OER) by marketing educators and scholars. Topics explored include the perceived implications of OER practice for marketing education, the teaching, learning, and research opportunities associated with OER use, and the support being given by the International Council for Open and Distance Learning to OER and other related educational strategies.| Keywords | business education · distance education · educational resources · educational technology · marketing education |
| ISSN | 2325-3568 |
| Export options | BibTex · EndNote · Tagged XML · Google Scholar |
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