Measuring the success of scaleable open online courses
| Published | November 2014 |
| Journal | Performance Measurement and Metrics Volume 15, Issue 3, Pages 145 - 162 |
| Publisher | Emerald Group Publishing Limited |
ABSTRACT
Purpose– The purpose of this paper is to propose measures of online open course success for non-commercial institutional providers of massive open online courses (MOOCs) and other scaleable open online courses (SOOCs).
Design/methodology/approach
– The measures are derived from the characteristics of open online courses, existing knowledge about open online course providers and users and their motivations, and current practice in MOOC evaluation and data analytics.
Findings
– Current practices for evaluation of open online courses are dominated by MOOC analytics which provide insights into user demographics and behaviour with some implications for evaluation of reach and course design but leaving many unknowns. Measures for evaluation of success at the institutional level can be derived from institutional goals for open online courses. Success from the point of view of teachers and technical teams involved in design, development and delivery of open online courses can be derived from team members’ expectations, resources and satisfaction as well as measures of cost and effort compared to budget and benchmarks. Users are classified as registrants (information seekers, window shoppers, samplers), downloaders and participants (starters, partial participants and full participants who are further divided into auditing, active and certificate takers); different measures are appropriate for each group.
Practical implications
– Practitioners and researchers must consider a variety of levels and indicators of success to adequately evaluate open online courses. Tables in the text propose measures, methods, timing and roles.
Originality/value
– This is the first published paper to take a holistic view of open online course evaluation and propose detailed measures.
| Keywords | e-learning · evaluation · MOOC · open online courses · SOOCs · success measures |
| ISSN | 1467-8047 |
| Refereed | Yes |
| DOI | 10.1108/PMM-10-2014-0036 |
| Other information | Performance Measurement Metric |
| Export options | BibTex · EndNote · Tagged XML · Google Scholar |
AVAILABLE FILES
Viewed by 177 distinct readers
CLOUD COMMUNITY REVIEWS
The evaluations below represent the judgements of our readers and do not necessarily reflect the opinions of the Cloud editors.
Click a star to be the first to rate this document
▶ POST A COMMENT
SIMILAR RECORDS
Measuring the degree of innovation in education through the implementation of an indicator based on analyzing MOOC-related activities
Alvarez-Rodríguez, Jose María; de Amescua, Antonio; García-Guzman, Javier; Sánchez-Segura, Maribel; et al.
Nowadays, the digital transformation is affecting any task, activity, process that is done in any organization or even in our daily life activities. The education sector, considered as one of the leading sectors in ...
Match: measuring; mooc
Massive open online courses for Africa by Africa
Oyo, Benedict; Kalema, Billy Mathias; Conrad, Dianne; McGreal, Rory
Africa is known for inadequate access to all sorts of human needs including health, education, food, shelter, transport, security, and energy. Before the emergence of massive open online courses (MOOCs), open access to ...
Match: e-learning; mooc
The Open Learning Initiative: Measuring the effectiveness of the OLI statistics course in accelerating student learning
Lovett, Marsha; Meyer, Oded; Thille, Candace
The Open Learning Initiative (OLI) is an open educational resources project at Carnegie Mellon University that began in 2002 with a grant from The William and Flora Hewlett Foundation. OLI creates web-based courses that ...
Match: measuring; evaluation
MOOC for capacity building in Indian agriculture
Balaji, Venkataraman; Sodhi, Balwinder; Prabhakar, T V
Presentation slides of the National Academy of Agricultural Sciences Brainstorming Session in partnership with COL, New Delhi, India, 5 March 2014. By Venkataraman Balaji, Commonwealth of Learning, co-written with ...
Match: evaluation; mooc
MOOCs in Europe: Overview of papers representing a collective European response on MOOCs as presented during the HOME conference in Rome November 2015
Bang, Joergen; Dalsgaard, Christian; Kjaer, Arne; O’Donovan, Maria; et al.
Table of contents
Foreword
Part 1: Regional MOOC initiatives
Building OOC layers on top of existing courses
(M)OOCs in Iceland: Language and learning communities
EduOpen network in Italy
Part 2: Role media ...
Match: e-learning; mooc
MOOCs: A learning journey
Smith, Becky; Eng, Min; Cheung, Simon K. S.; Fong, Joseph; et al.
MOOCs (Massive Open Online Courses) have been radically changing the direction of online education in the last few years. Although sharing many common features, there has been an emergence of two distinct varieties of ...
Match: e-learning; mooc
Gamification: A key determinant of massive open online course (MOOC) success
Aparicio, Manuela; Oliveira, Tiago; Bacao, Fernando; Painho, Marco
Massive open online courses (MOOCs), contribute significantly to individual empowerment because they can help people learn about a wide range of topics. To realize the full potential of MOOCs, we need to understand ...
Match: e-learning; mooc
The MOOCs: Origin, characterization, principal problems and challenges in Higher Education
Atiaja, Lourdes Atiaja; Proenza, Rey Segundo
MOOCs (Massive Open Online Courses) are an innovation that have attracted public academic attention in recent times, and which have resulted in the evolution of e-learning (electronic learning) and so far have not ...
Match: e-learning; mooc
Starting MOOCs in African university: The experience of Cadi Ayyad University, process, review, recommendations, and prospects
Jouicha, Abdellah Idrissi; Berrada, Khalid; Bendaoud, Rachid; Machwate, Said; et al.
The increasing number of enlistees claiming their right to enroll in the programs of African Universities and the limited number of Higher Education Institutions (HEIs) were the prime reasons of students overcrowding in ...
Match: e-learning; mooc
Ascertaining the relevance of Open Educational Resources by integrating various quality indicators
Sanz, Javier; Dodero, Juan Manuel; Sánchez, Salvador
The aim of the open educational resource (OER) development movement is to provide free access to high quality educational materials in repositories. However, having access to a large amount of educational materials does ...
Match: e-learning; evaluation
