MOOCs: A viable business model?
Published | August 2016 |
Series | Lecture Notes in Educational Technology Chapter 13, Pages 241–259 |
Publisher | Open education: From OERs to MOOCs, Springer-Verlag Berlin Heidelberg |
Editors | Jemni, Mohamed · Kinshuk · Khribi, Mohamed Koutheair |
ABSTRACT
MOOCs are complex and expensive objects, which, contrary to ordinary courses, require a full team, to be created. There is a large gap between building and delivering a few MOOCs and systematically transforming a conventional teaching into MOOCs. Being expensive any long-term project, based on MOOCs, cannot be launched without a business model. This is the theme of this chapter. We will first estimate the cost of a MOOC and explain why most universities do have neither the finances nor the manpower to systematically transform their teaching and massively create MOOCs. No business model can be fund without new means of financing: cooperation among universities, donators, special funding… We will explain the complementary roles of MOOCs providers and of MOOCs creators and explain why they do not have other choice than to work together and find complementary business models. In a last part we will show, through some examples, emerging business models for both the providers and the creators. The future of MOOCs and online learning is closely linked to the consolidation of these business models.Keywords | business model · e-learning · MOOC · online course · SPOC |
ISBN | Hardcover 978-3-662-52923-2 |
ISSN | eBook 978-3-662-52925-6 |
Refereed | Yes |
Rights | © 2016 Springer International Publishing AG |
DOI | 10.1007/978-3-662-52925-6_13 |
URL | https://doi.org/10.1007%2F978-3-662-52925-6_13 |
Export options | BibTex · EndNote · Tagged XML · Google Scholar |
Viewed by 126 distinct readers
CLOUD COMMUNITY REVIEWS
The evaluations below represent the judgements of our readers and do not necessarily reflect the opinions of the Cloud editors.










Click a star to be the first to rate this document
▶ POST A COMMENT
SIMILAR RECORDS
Output 12 SCORE2020: Business models for regional support centres
SCORE2020
The SCORE2020 project focused on (regional) support structures in the development and delivery of Open Education and especially of MOOCs. In total, thirteen intellectual outputs are ...
Match: business
Business models in OER, a contingency approach
Helsdingen, Anne; Janssen, Ben; Schuwer, Stefan
We will present an analysis of data from a literature review and semi-structured interviews with experts on OER, to identify different aspects of OER business models and to establish how the success of the OER ...
Match: business
MOOCs in Europe: Overview of papers representing a collective European response on MOOCs as presented during the HOME conference in Rome November 2015
Bang, Joergen; Dalsgaard, Christian; Kjaer, Arne; O’Donovan, Maria; et al.
Table of contents
Foreword
Part 1: Regional MOOC initiatives
Building OOC layers on top of existing courses
(M)OOCs in Iceland: Language and learning communities
EduOpen network in Italy
Part 2: Role media ...
Match: business model; e-learning; mooc
How OpenLearn supports a business model for OER
Law, Patrina; Perryman, Leigh-Anne
In 2013, the Open University (OU) in the UK launched a large-scale survey of users of its OpenLearn platform for open educational resources. The survey results revealed that OpenLearn is functioning as a showcase and a ...
Match: business; business model
Business models for online education and open educational resources
Okoli, Chitu; Wang, Ning
This project aims to determine the key stakeholders, goals and existing business models for online education and open educational resources (OER) by focusing on three major research questions:
• Who are the key ...
Match: business
Strategies for sustainable business models for Open Educational Resources
de Langen, F H T.; McGreal, Rory; Conrad, Dianne
For several years, the importance of continuous education has been stressed by several governmental and non-governmental institutions (Janssen & Schuwer, 2012; Marshall & Casserly, 2006). Education is seen as important ...
Match: business; business model
Open, online, flexible, technology-enhanced… and sustainable? Understanding new business models for distance and blended learning
Farrow, Robert; Orr, Dominic; Weller, Martin; Ubachs, George; Konings, Lizzie
Do open, online, flexible and technology-enhanced (OOFAT) approaches to education result in sustainable and innovative business models? This is the focus of the OOFAT Models project funded by ICDE and conducted by ...
Match: business; mooc
A Business Model for Electronic Books
Torres-Vargas, Georgina A.; López, Valentino Morales
This paper discusses the processes and actors involved in the business models emerging in digital document publishing to reflect on their implications to access academic publications.
Match: business
Honestly, what is the business case for OERs?
Witthaus, Gabi
Match: business
Developing good academic practice on learning business English with open web-based educational resources: The results of a pilot study
Dina, Tatiana Aurora; Ciornei, Silvia Ileana
As information and communication technology systems are becoming increasingly important in every matter of today's world, there is a great pressure on teachers to integrate technology into education, as well. Another ...
Match: business