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Evaluating the strategic and leadership challenges of MOOCs
Marshall, Stephen J.

PublishedJune 2013
JournalMERLOT Journal of Online Learning and Teaching
Volume 9, Issue 2, Pages 1-12

ABSTRACT
This paper presents an analysis of the strategic and leadership issues presented by the
range of massive open online courses (MOOCs) and associated activities happening
internationally. The analysis is framed by Porter's Five Forces and outlines a framework
for use by institutional leaders and strategic planners exploring specific strategic and
operational responses relevant to their particular institutional, social, national, and
international contexts.

Keywords institutional strategy ·  · open education · Porter's Five Forces

Languageen
ISSN1558-9528
RefereedYes
Rightsby-nc-sa/3.0/us
URLhttp://jolt.merlot.org/vol9no2/marshall_0613.pdf
Export optionsBibTex · EndNote · Tagged XML · Google Scholar



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