Massive open online courses: Strategies and research areas
Journal Article
Murphy, Jamie · Kalbaskab, Nadzeya · Williams, Alan · Ryan, Peter · Cantoni, Lorenzo · Horton-Tognazzini, Laurel C.

PublishedMarch 2014
Type of workSpecial Issue: Special Issue: Papers From ICHRIE Conferences in 2013
JournalJournal of Hospitality & Tourism Education
Volume 26, Issue 1, Pages 39-43
PublisherRoutledge, Taylor & Francis Group
CountryUnited Kingdom

ABSTRACT
The latest education revolution, the massive open online courses (MOOCs), is gaining momentum, accolades, and participation across industry and academia. These learning laboratory behemoths host and assess tens to hundreds of thousands of students in a single class, for free. Similar to their scope, MOOCs’ short- and long-term educational implications seem massive. Immediate MOOC educational outcomes vary widely from roaring successes to global jokes. To date however, few or no studies address MOOCs in hospitality and tourism. This article takes a small step toward addressing this gap, drawing on the Diffusion of Innovations theory to review educational technologies, open education, and MOOCs. The result is an overview and four complementary MOOC diffusion strategies and research areas.

Keywords open education · educational technology · Diffusion of Innovations · online learning · MOOC

Published atLondon
ISSN1096-3758 (Print), 2325-6540 (Online)
RefereedYes
Rights© Informa UK Limited, an Informa Group Company
DOI10.1080/10963758.2014.880618
Export optionsBibTex · EndNote · Tagged XML · Google Scholar


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